Blog Posts
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What Is Your Money Mindset? Try this: Take a $10 bill out of your wallet. When you look at that beautiful bill, do you see abundance? Is that your money mindset? Or do you see “only” a $10 bill, and find your mind circling the poverty-consciousness drain? To a billionaire who’s in the frightening process of losing all of his money, coming down to $10 million feels like coming down to $10! To the penniless entrepreneur who begins to be able to dine out instead of shopping at a dollar store, coming up to $10 is a boost. You can decide what kind of money mindset to build, with just a few steps. Here are two powerful perspectives you need to adopt in order to create a business abundant in not just bottom-line success, but personal success. 
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Can You Feel Worthy, or Do You Have to Be More? If I told you that you’re secretly a superhero, I doubt you’d believe me. But you would have an even harder time believing in your own worthiness. It's just a mental setting we have been handed. It is easy for me to have the utmost faith in your eminent worthiness as a human being and a business owner. The question is whether you can have faith in that worthiness - your absolute ability to do anything you set your mind to. Worthiness can be a hard nut to crack, but it’s not impossible. You don’t even have to be a superhero like Thor! Being you is more than enough. Why do so many find that hard to hold as a truth? Many messages of self-doubt have been hammered into our brains from many different directions: negative childhood messages, difficult work situations which have painfully impacted us, social expectations that we may not feel we’ve measured up to. So, understanding first and foremost that your sense of self-worth is something you’re basing on your history (and not on your true abilities) is the first step on our road to reclaiming our worth. That mental shift alone is golden. |
Making Marketing Easier: Identifying Your Ideal Audience
Establishing your ideal audience makes sustaining your business easier. You have to figure out who would be best served by what you do so that you can “speak their language”, and you have to determine what your core emotion-centered message is! Emotion is what drives any of us humans to action.
Marketing, I'll grant you, can be an ornery beast as it forces you to do some deep self-examination. But once you understand the key principles, you can grab that beast by the tail, tame it, and make it purr.
Almost every entrepreneur is initially tempted by the same easy-out: to say that everyone and anyone could benefit from their product or service. But that fuzzy perspective will not draw people to you.
How can that be?
It’s a question of focus.
Consider this marketing truth: the smaller and more defined your niche, the better. How confusing! Shouldn’t you be available to anyone who needs your help? Don’t worry – the people that need you will find you. But in order to focus and magnify your message, you need to know which “language” you are speaking so that that group of people will hear you loud and clear!
How do we – through our messaging – become that compelling?
Many people find great value in defining an “avatar”: one single person who would most clearly benefit from what you do and whose life would be completely transformed by it. Those who follow this marketing strategy have some research to do on this avatar regarding his/her likes and dislikes, family makeup, even where s/he gets that morning coffee!
To make this a little simpler and more focused, I recommend you begin with three key factors.
Three Key Factors
Demographics
Your ideal customer’s stats: Average Age, Income, Education, Gender, Cultural Background
Psychographics
Your ideal customer’s personal traits and values: Personality, Lifestyle, Interests, Opinions/Attitudes/Beliefs.
Valuegraphics
The most recent in the marketing lineup of human measurement, Valuegraphics does what you might expect: measures the ideal customer’s values. David Allison is the Founder of Valuegraphics and has compiled hundreds of pieces of relevant personal data which when measured give a far more descriptive and insightful view of the meeting place of your ideal customer, and your service.
Marketing, I'll grant you, can be an ornery beast as it forces you to do some deep self-examination. But once you understand the key principles, you can grab that beast by the tail, tame it, and make it purr.
Almost every entrepreneur is initially tempted by the same easy-out: to say that everyone and anyone could benefit from their product or service. But that fuzzy perspective will not draw people to you.
How can that be?
It’s a question of focus.
Consider this marketing truth: the smaller and more defined your niche, the better. How confusing! Shouldn’t you be available to anyone who needs your help? Don’t worry – the people that need you will find you. But in order to focus and magnify your message, you need to know which “language” you are speaking so that that group of people will hear you loud and clear!
How do we – through our messaging – become that compelling?
Many people find great value in defining an “avatar”: one single person who would most clearly benefit from what you do and whose life would be completely transformed by it. Those who follow this marketing strategy have some research to do on this avatar regarding his/her likes and dislikes, family makeup, even where s/he gets that morning coffee!
To make this a little simpler and more focused, I recommend you begin with three key factors.
Three Key Factors
Demographics
Your ideal customer’s stats: Average Age, Income, Education, Gender, Cultural Background
Psychographics
Your ideal customer’s personal traits and values: Personality, Lifestyle, Interests, Opinions/Attitudes/Beliefs.
Valuegraphics
The most recent in the marketing lineup of human measurement, Valuegraphics does what you might expect: measures the ideal customer’s values. David Allison is the Founder of Valuegraphics and has compiled hundreds of pieces of relevant personal data which when measured give a far more descriptive and insightful view of the meeting place of your ideal customer, and your service.
