Create a great business-to-copywriter relationship: Prep for Your Project

You have hired a copywriter that you feel good about.

You trust her, and life is good.

But she needs some information that you may not have thought about, and that can cause a bit of a delay.

Since you don't need unnecessary delay, let's go through just a few things you can do to prepare for your project. This will assist your copywriter in bringing her best with even greater precision and focus!

• Create a master wish list. Your wish list should include:
  • Your goal for the project (autoresponder, direct marketing sales letter, sales video script, etc.).
  • Your goal for the result or impact of the project (newsletter sign-up, purchase of a specific product or service, etc.)
• Collect a list of your best marketing samples.
  • ​Provide copies of those to your copywriter and have a conversation about those materials. Your copywriter may have some suggestions that will improve even your best because you're always growing and changing.
• ​Be open to collaboration.
  • ​The best marketing creations grow from collaboration. Bring your ideas, your questions, and your curiosity to the table. This will help your project become more than you might have even imagined.

Prepping for your project makes you feel more stable and ready for the process you are about to embark on.

It is a blast to create and find unique ways to engage your audience. Being ready with the details means you won't miss the fun.