How do you choose a B2B copywriter?

Good B2B Copywriters have your back whether you are doing a one-off project or creating a multi-step marketing project.
The prize we are keeping our eyes on is your leads.
The prize you are keeping your eyes on is whether this is the right person for the job. Here are a few tips for choosing the copywriter that is right for you.

• The copywriter understands digital marketing from top to bottom.
  If you are putting together an autoresponder situation - emails driving sales and loyalty - you want someone who understands how that works.
• The copywriter knows how to target an audience...
  ...and is going to help you adjust your output accordingly so that you get the best results you can get. 
• The copywriter can "speak your language".
  Your brand has a voice. The more distinct that voice, the more eye-catching your copy. Tell your prospective copywriter what you are looking for. The more descriptive you can be about what the "voice" is like, the better the partnership will be.
• ​The copywriter loves what s/he does.
  You want enthusiasm. You want someone who has as almost as much of an investment in your project and products as you do! Someone who is excited about bringing her best to your business - and not "just for the money".​

Copywriting is an artform that you will invest your money in and your time, so make sure that the person you are working with is the right person for you and your business.

COMING UP: What can you do to be the right client for your copywriter?